Case innocent EN
case: innocent
video content for innocent
For innocent we make video content all year round. Every time we connect to the characteristics of the products, always with a slightly different visual style. Of course, we do ensure recognisability through the use of color and a recognizable way of animating.
In short, super versatile work for this appealing FMCG brand!
innocent about animate the world
benjamin van der kloet
head of marketing innocent drinks benelux
creative gem of the south
“ATW is the animated extension of our brand identity. They think differently, they do differently, and they deliver craziness with quality.
It is amazing how a young team is so competent in many different art directions and movement techniques. A creative gem from the south. “
fun fact
We deliver most videos in more than 50 formats so that innocent can use them mega broadly. For example on screens Out Of Home, all social media channels, youtube advertising, narrowcasting and other forms of online marketing.
more cases
kijkwijzer
To celebrate the 20th anniversary of Kijkwijzer and to demonstrate that Kijkwijzer is still fresh, contemporary, and relevant, we collaborated with creative agency Scheepens to create an iconic commercial.
We let our imagination run wild and focused on bringing back to life some unforgettable scenes from movies and series of the past decades. We used unconventional and unexpected materials in the process. This resulted in a commercial where new and surprising elements can be discovered every time you watch it. The commercial remains engaging and, if we do say so ourselves, quite epic.
autodrop
Since 2018, we have been working with the well-known candy brand Autodrop. We have been involved in various aspects, including concept and strategy development, brainstorming fun promotions, and launching the new packaging through contemporary TV and online commercials. This also includes custom music tailored to the target audience. For each campaign, we design Point of Sale (POS) materials to attract attention to the campaign or promotion in stores. Additionally, we create engaging and dynamic social media content throughout the year.
innocent
For innocent, we create video content all year round. Each time, we align with the product features, using a slightly different visual style. Of course, we ensure recognition through the use of colors and a distinctive animation style.
In short, highly versatile work for this appealing FMCG brand!
Fisherman's Friend
For Fisherman's Friend, we created an animated summer campaign featuring their new slogan: "FF doorbijten!" They targeted ambitious young adults between the ages of 18 and 35. The message: "Fisherman's Friend gives you a mental boost."
We developed a cinematic animation style, incorporating many brand assets. The result: 6 fresh and eye-catching commercials.
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This case was developed in collaboration with our friends at Fightclub, an advertising agency from Breda. We frequently work together, and their concept aligned perfectly with our wide range of expertise. The result was a beautiful blend of film, character animation, practical and special effects, and of course, custom-made sound design. Based on their brief, we created the creative translation in the form of storyboards and handled the entire production.