Case innocent EN

case: innocent

video content for innocent

For innocent we make video content all year round. Every time we connect to the characteristics of the products, always with a slightly different visual style. Of course, we do ensure recognisability through the use of color and a recognizable way of animating.

In short, super versatile work for this appealing FMCG brand!

innocent about animate the world

benjamin van der kloet

head of marketing innocent drinks benelux

creative gem of the south

“ATW is the animated extension of our brand identity. They think differently, they do differently, and they deliver craziness with quality.

It is amazing how a young team is so competent in many different art directions and movement techniques. A creative gem from the south. “

fun fact

We deliver most videos in more than 50 formats so that innocent can use them mega broadly. For example on screens Out Of Home, all social media channels, youtube advertising, narrowcasting and other forms of online marketing.

more cases


To celebrate the 20th anniversary of Kijkwijzer and to demonstrate that Kijkwijzer is still fresh, contemporary, and relevant, we collaborated with creative agency Scheepens to create an iconic commercial.

We let our imagination run wild and focused on bringing back to life some unforgettable scenes from movies and series of the past decades. We used unconventional and unexpected materials in the process. This resulted in a commercial where new and surprising elements can be discovered every time you watch it. The commercial remains engaging and, if we do say so ourselves, quite epic.


Since 2018, we have been working with the well-known candy brand Autodrop. We have been involved in various aspects, including concept and strategy development, brainstorming fun promotions, and launching the new packaging through contemporary TV and online commercials. This also includes custom music tailored to the target audience. For each campaign, we design Point of Sale (POS) materials to attract attention to the campaign or promotion in stores. Additionally, we create engaging and dynamic social media content throughout the year.


For innocent, we create video content all year round. Each time, we align with the product features, using a slightly different visual style. Of course, we ensure recognition through the use of colors and a distinctive animation style.

In short, highly versatile work for this appealing FMCG brand!

Fisherman's Friend

For Fisherman's Friend, we created an animated summer campaign featuring their new slogan: "FF doorbijten!" They targeted ambitious young adults between the ages of 18 and 35. The message: "Fisherman's Friend gives you a mental boost."

We developed a cinematic animation style, incorporating many brand assets. The result: 6 fresh and eye-catching commercials.

Fontys Hogescholen

For Fontys University of Applied Sciences, the open day is crucial. It allows prospective students to experience the enjoyable atmosphere of the programs, which plays a significant role in the student's decision-making process. But how do you ensure that young people between the ages of 17 and 25 get to know your program and attend the open day?



Address: Willemstraat 7, 4811 AH, Breda
Phone: 076-210 0105
Animate the World scores a 10 out of 10 based on 17 reviews.