Case Fisherman’s Friend

case: campaign for fisherman’s friend

animated campaign for Fisherman’s Friend

For Fisherman’s Friend, we created an animated summer campaign with their new tagline: “FF doorbijten!” In this campaign they focus on ambitious young people between the ages of 18 and 35. The message: “Fisherman’s Friend gives you a mental boost.”

We developed a cinematic animation style using a lot of brand assets. We came up with stories that related to the target group and the message. We chose a student who had to take an exam, a junior who wants to prove himself in the workplace and a young man who wants to jump off a rock on vacation. We have brought back the iconic Fisherman as a motivator/mental coach. We have made it visually clear that when using the product, he appears in the mind of the main character. The result: 6 eye-catching commercials.

Result: Reach and engagement

For the online launch of the campaign on Youtube, Instagram, Facebook and TikTok, we worked together with online marketing agency Yonego. The first campaign run was a great success. The targets have been surpassed with a total reach of 39 million impressions and a unique reach of 13 million users. What also stood out was the high viewing ratio and engagement. The campaign in TikTok has even gone viral with more than 70,000 likes and hundreds of comments and shares.

the sequel

Further development of the concept

After the summer campaign, we further developed the concept. The slogan didn’t stop at ‘FF doorbijten!’, but we have made it flexible so that it can be adapted to the content of the video. For example: “FF frisse adem” and “FF de keel smeren”.

We made 2 winter commercials of which we also made a special Christmas version. One of the commercials is about a sports supporter. We delivered different versions of this, in which the supporter always wore a different shirt. This way, a different version could be broadcasted per region

Now also on prime-time television

This campaign was even bigger than the summer campaign, so these commercials were often seen on prime-time television and during major sports competitions. They also advertised the animations on Reddit, an online platform that is relatively unknown in the Netherlands, but is becoming increasingly popular.

fun facts

The campaign was the first paid Dutch advertisement on TikTok. And for the first time in the brand’s history, the fisherman is animated.

more cases


To celebrate the 20th anniversary of Kijkwijzer and to demonstrate that Kijkwijzer is still fresh, contemporary, and relevant, we collaborated with creative agency Scheepens to create an iconic commercial.

We let our imagination run wild and focused on bringing back to life some unforgettable scenes from movies and series of the past decades. We used unconventional and unexpected materials in the process. This resulted in a commercial where new and surprising elements can be discovered every time you watch it. The commercial remains engaging and, if we do say so ourselves, quite epic.


Since 2018, we have been working with the well-known candy brand Autodrop. We have been involved in various aspects, including concept and strategy development, brainstorming fun promotions, and launching the new packaging through contemporary TV and online commercials. This also includes custom music tailored to the target audience. For each campaign, we design Point of Sale (POS) materials to attract attention to the campaign or promotion in stores. Additionally, we create engaging and dynamic social media content throughout the year.


For innocent, we create video content all year round. Each time, we align with the product features, using a slightly different visual style. Of course, we ensure recognition through the use of colors and a distinctive animation style.

In short, highly versatile work for this appealing FMCG brand!

Fisherman's Friend

For Fisherman's Friend, we created an animated summer campaign featuring their new slogan: "FF doorbijten!" They targeted ambitious young adults between the ages of 18 and 35. The message: "Fisherman's Friend gives you a mental boost."

We developed a cinematic animation style, incorporating many brand assets. The result: 6 fresh and eye-catching commercials.

Fontys Hogescholen

For Fontys University of Applied Sciences, the open day is crucial. It allows prospective students to experience the enjoyable atmosphere of the programs, which plays a significant role in the student's decision-making process. But how do you ensure that young people between the ages of 17 and 25 get to know your program and attend the open day?



Address: Willemstraat 7, 4811 AH, Breda
Phone: 076-210 0105
Animate the World scores a 10 out of 10 based on 17 reviews.