Since 2018, we’ve been working for the well-known candy brand Autodrop. We’ve been involved in concept and strategy, creating fun campaigns, and launching the new packaging through contemporary TV and online commercials, including custom music tailored to the target audience. Around each campaign, we design POS (Point of Sale) materials to attract attention in stores for the campaign and/or promotion. We also produce engaging all year round.
In short, super versatile work for this exciting FMCG brand!
In the TV commercials, we incorporated many elements from hip-hop culture, as the majority of young people listen to this music and identify with the lifestyle. We reflected this both visually and musically. Together with Studio Solo, we composed a track with Trap (a popular hip-hop subgenre) influences, including matching “Skrrrt” sounds—a common reference in this music style to the squealing tires of flashy cars. Visually, we brought in the well-known money-splashing (throwing banknotes) motif—but with Autodrop instead.
That we go one step further than just creating beautiful video content is evident from one of the successful campaigns we developed and executed. We came up with the “Win Your Driver’s License” campaign, which strongly appealed to Autodrop’s young audience (16–30). We linked another client of ours with the same target group, WOLF Driving School (with nationwide coverage), to this campaign—a win-win for both parties.
We carried this collaboration through in all campaign materials, including POS materials in Jumbo and Albert Heijn stores. We also created special Autodrop x WOLF theory books, which were frequently given away alongside driving lessons—and, of course, accompanied by Autodrop sweets.
