Case: Exploding Kittens
case: exploding kittens
Campaign video’s for Exploding Kittens
This case was developed in collaboration with our friends at Fightclub, an advertising agency from Breda. We frequently work together, and their concept aligned perfectly with our wide range of expertise. The result was a beautiful blend of film, character animation, practical and special effects, and of course, custom-made sound design. Based on their brief, we created the creative translation in the form of storyboards and handled the entire production.
the process
fun fact
In the final scene, you see the cards being blown into the air after the explosion. This is a great example of a practical effect, where no digital techniques were used. Instead, we created the blowing effect in a realistic and tangible way using a leaf blower.
The lighting effect you see during the explosion was manually created using real lights.
more cases
kijkwijzer
To celebrate the 20th anniversary of Kijkwijzer and to demonstrate that Kijkwijzer is still fresh, contemporary, and relevant, we collaborated with creative agency Scheepens to create an iconic commercial.
We let our imagination run wild and focused on bringing back to life some unforgettable scenes from movies and series of the past decades. We used unconventional and unexpected materials in the process. This resulted in a commercial where new and surprising elements can be discovered every time you watch it. The commercial remains engaging and, if we do say so ourselves, quite epic.
autodrop
Since 2018, we have been working with the well-known candy brand Autodrop. We have been involved in various aspects, including concept and strategy development, brainstorming fun promotions, and launching the new packaging through contemporary TV and online commercials. This also includes custom music tailored to the target audience. For each campaign, we design Point of Sale (POS) materials to attract attention to the campaign or promotion in stores. Additionally, we create engaging and dynamic social media content throughout the year.
innocent
For innocent, we create video content all year round. Each time, we align with the product features, using a slightly different visual style. Of course, we ensure recognition through the use of colors and a distinctive animation style.
In short, highly versatile work for this appealing FMCG brand!
Fisherman's Friend
For Fisherman's Friend, we created an animated summer campaign featuring their new slogan: "FF doorbijten!" They targeted ambitious young adults between the ages of 18 and 35. The message: "Fisherman's Friend gives you a mental boost."
We developed a cinematic animation style, incorporating many brand assets. The result: 6 fresh and eye-catching commercials.
PostNL
For the new employer branding campaign of PostNL, we were approached by Steam Talmark to create 3 animations. The campaign provides a glimpse into the world of PostNL. The hero of the campaign is Pakje, a character that connects everything. Our task was to bring Pakje to life through stop-motion animation.
Fontys Hogescholen
For Fontys University of Applied Sciences, the open day is crucial. It allows prospective students to experience the enjoyable atmosphere of the programs, which plays a significant role in the student's decision-making process. But how do you ensure that young people between the ages of 17 and 25 get to know your program and attend the open day?
Exploding Kittens
This case was developed in collaboration with our friends at Fightclub, an advertising agency from Breda. We frequently work together, and their concept aligned perfectly with our wide range of expertise. The result was a beautiful blend of film, character animation, practical and special effects, and of course, custom-made sound design. Based on their brief, we created the creative translation in the form of storyboards and handled the entire production.