Social Content for Fontys

Vertical Videos for Fontys

Approach

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For Fontys University of Applied Sciences, the open day is incredibly important. It’s the moment when prospective students get a feel for the fun and vibrant atmosphere of the programs — something that plays a big role in their decision-making process. But how do you make sure that young people between 17 and 25 get to know your programs and are motivated to attend the open day?

We divided the 100+ programs into 8 categories — something creative, something in economics, something in sports and movement, etc.
For each category, we came up with a super short story that connects with the world of young people.
We created 8 super snappy vertical videos for Instagram Stories and Snapchat.
Specific targeting based on age, location, interests, and search behavior ensured that the right audience saw the most relevant videos.

Increased brand awareness
A positive perception, as Fontys shows it understands young people
More students attending the open day

vertical social content

fontys about animate the world

We were looking for a young and fresh agency that dares to think outside the box and truly understands how our target audience thinks and what appeals to them. The filming style and the cases we saw on their website really stood out to us. That’s why we decided to choose Animate the World over the companies we had mainly worked with in the past.

The project has now been completed, and I’ve found the collaboration to be a real pleasure. Animate the World is personal, honest, and always goes the extra mile. Great people all around!

ATW doesn’t shy away from a challenge, communicates clearly, works quickly, and isn’t afraid of tight deadlines. Animate the World has exceeded our expectations.