For The Best Socials Awards, we created all the show visuals. This event took place at Theater Amsterdam, which features one of the largest screens in the Netherlands, with an impressive width of 55 meters.
We designed and animated all the elements for this amazing event. We collaborated with The Best Social Media and SUPERREBEL.AGENCY.
We started by mapping out all the show elements. After that, we translated the visual identity into a strong motion identity.
We then designed and animated all the show elements.
Early in the process, we began testing the first animations on location. Experiencing the screen in practice allowed us to see where compositions could be stronger and how we could enhance the visual impact.
It was also there that we came up with the concept of occasionally keeping the top and bottom of the screen black, making it feel as if the brand elements are emerging from the screen.
This extremely wide 55-meter screen, curved at 180 degrees, required a different approach to composition than a standard video screen. The resolution we worked in was 8000×1200. The lighting effect you see during the explosion was manually created using real lighting.
