Case innocent EN
Collaboration with innocent
For innocent we make video content all year round. Every time we connect to the characteristics of the products, always with a slightly different visual style. Of course, we do ensure recognisability through the use of color and a recognizable way of animating.
In short, super versatile work for this appealing FMCG brand!
INNOCENT ABOUT ANIMATE THE WORLD
Benjamin van der Kloet
Head of marketing innocent drinks Benelux
Creative gem of the south
“ATW is the animated extension of our brand identity. They think differently, they do differently, and they deliver craziness with quality.
It is amazing how a young team is so competent in many different art directions and movement techniques. A creative gem from the south. “
We deliver most videos in more than 50 formats so that innocent can use them mega broadly. For example on screens Out Of Home, all social media channels, youtube advertising, narrowcasting and other forms of online marketing.
Since 2018 we work for the famous candy brand Autodrop. Among other things, we have been involved in concept and strategy, coming up with fun promotions, and launching the new packaging through contemporary TV and online commercials. Including custom music that fits the target group. We design POS (Point of Sale) material around every campaign to attract a lot of attention in the store for the campaign and / or promotion. We also provide appealing moving social media content all year round.
The open day is very important for Fontys Hogescholen. This way potential students get the nice vibe from the study programs, which plays a major role in the student’s choice. But how do you manage to get young people between 17 and 25 to know your education and come to the open day?